Table 3.

Standardized path loadings for each eco-label among consumers

	Path loading	SE	CR	p-value
Perceived social value (SV) → label attitude (LA)	0.29	0.055	6.219	0.00
Perceived private value (PV) → label attitude (LA)	0.57	0.056	11.671	0.00
Perceived social value (SV) → purchasing intention (PI)	0.06	0.062	1.287	0.156
Perceived private value (PV) → purchasing intention (PI)	0.37	0.053	7.742	0.00
Label attitude (LA) → purchasing intention (PI)	0.55	0.052	17.516	0.00