Table 2.
Descriptive Statistics for study variables assessed 1 month (T1) and 6 months (T2) into college.
| Overall (N = 408)
|
Males (N = 148)
|
Females (N = 260)
|
|
|---|---|---|---|
| M (SD) | M (SD) | M (SD) | |
| T1: 1 month into college | |||
| Frequency of checking social media | |||
| 1.67 (0.88) | 1.63 (0.89) | 1.69 (0.88) | |
| 1.63 (1.05)** | 1.28 (1.06) | 1.82 (0.99) | |
| Snapchat | 2.30 (1.47)** | 1.70 (1.06) | 2.09 (0.99) |
| Frequency of seeing others’ alcohol-related posts | |||
| 1.34 (1.16) | 1.26 (1.11) | 1.39 (1.13) | |
| 1.66 (1.35)* | 1.33 (1.33) | 1.85 (1.34) | |
| Snapchat | 2.30 (1.47)** | 2.00 (1.51) | 2.47 (1.43) |
| Exposure to alcohol-related posts (checking * seeing) | |||
| 2.50 (2.51) | 2.30 (2.47) | 2.62 (2.55) | |
| 3.45 (3.25)*** | 2.74 (2.99) | 4.00 (3.39) | |
| Snapchat | 5.23 (3.99)*** | 4.15 (3.84) | 5.85 (4.02) |
| Total SMS | 11.18 (8.10)*** | 8.93 (7.25) | 12.48 (8.37) |
| Close friends’ alcohol use | 4.76 (3.27) | 5.01 (3.38) | 4.61 (3.24) |
| Perception of peak drinks typical student | 5.41 (2.61)*** | 8.90 (4.87) | 5.98 (2.39) |
| College alcohol beliefs | 2.39 (.71)* | 2.49 (.75) | 2.32 (.65) |
| Enhancement drinking motives | 2.07 (1.29) | 2.22 (1.39) | 1.98 (1.22) |
| Drinks consumed per week | 3.92 (5.78)*** | 5.50 (6.10) | 3.01 (5.02) |
| T2: 6 months into college | |||
| Number of social media connections | |||
| 597.15 (425.22) | 596.40 (487.71) | 597.60 (387.79) | |
| 293.45 (273.00)** | 200.97 (220.77) | 344.71 (285.92) | |
| Snapchat | 64.34 (58.77) | 62.30 (69.00) | 65.47 (52.45) |
| Drinks consumed per week | 4.52 (6.11)** | 5.95 (8.17) | 3.70 (4.41) |
Note. Significant gender differences determined by Student’s t-tests are flagged in the overall column.
*
p < .05.
**
p < .01.
***
p < .001.