Table 3. Summary Profile of Small Stores (n = 119) Participating in Study of Advertising and Product Placement of Healthful and Less Healthful Food and Beverage Items in Minneapolis–St. Paul, 2014.
Type of Advertising or Product Placementa | Exterior Advertisements, No. (%) | Interior Advertisements, No. (%) | Product Placementa, No. (%) |
---|---|---|---|
None | 51 (43) | 37 (31) | 2 (2) |
Only healthful | 13 (11) | 4 (3) | 0 (0) |
Only less healthful | 24 (20) | 58 (49) | 25 (21) |
Both healthful and less healthful | 31 (26) | 20 (17) | 92 (77) |
Total | 119 (100) | 119 (100) | 119 (100) |
Product placement defined as the placement of items to promote impulse buys: food items placed near the cash register, including spaces on and below the counter and displays surrounding the areas where customers wait in line.