. Author manuscript; available in PMC: 2017 Jun 1.

Published in final edited form as: J Commun. 2016 May 13;66(3):433–453. doi: 10.1111/jcom.12227

Table 3.

Mediation Effects of Targeted Belief Endorsement on the Relationship Between Message Exposure and Intentions

	Total Effect	Indirect Effect	Residual Effect	Indirect to Total Effect Ratio
Promising themes
Positive mood effects	0.35^a	0.17^a	0.18^a	0.49
Negative mood effects	0.28^a	0.19^a	0.10	0.68
Self-image concerns	0.29^a	0.07^a	0.21^a	0.24
Social concerns	0.35^a	0.10^a	0.25^a	0.29
Less promising themes
Social and self-image concerns related to not smoking	0.35^a	0.05^a	0.29^a	0.14
Harmful chemicals	0.36^a	0.07^a	0.28^a	0.19

Notes: Effects are stated in unstandardized regression coefficients. Confidence intervals (95%) for indirect effects through targeted beliefs were computed using bootstrapping and are percentile-based confidence intervals.

Confidence intervals (95%) did not include zero.