. Author manuscript; available in PMC: 2017 Jun 1.

Published in final edited form as: J Commun. 2016 May 13;66(3):433–453. doi: 10.1111/jcom.12227

Table 4.

Correlation Among Beliefs Addressed by Four Promising Themes and Two Less Promising Themes

	Promising 1	Promising 2	Promising 3	Promising 4	Less Promising 1	Less promising 2
Promising 1	1.00
Promising 2	0.90^*	1.00
Promising 3	0.34^*	0.31^*	1.00
Promising 4	0.60^*	0.54^*	0.55^*	1.00
Less promising 1	0.04	0.01	0.54^*	0.35^*	1.00
Less promising 2	0.09	0.08	0.45^*	0.40^*	0.33^*	1.00

Notes: Pearson correlation computed using data from the control group (N = 441), who were not exposed to any messages before answering the belief items. Promising 1: positive mood effects theme; Promising 2: negative mood effects theme; Promising 3: self-image concerns theme; Promising 4: social concerns theme; Less promising 1: social and self-image concerns related to not smoking theme; Less promising 2: harmful chemicals theme.

p < .05.