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Summary of ratings for testimonials written in the control versus StoryPRIME conditions.
|
|
Control mean (SEa) |
StoryPRIME mean (SE) |
Intervention effect mean (SE) |
One-sided P value |
| Relatability | 3.62 (.11) | 3.76 (.11) | .14 (.11) | .097 |
| Usefulness/relevance | 3.48 (.10) | 3.65 (.09) | .17 (.11) | .055 |
| Intrigue | 3.33 (.13) | 3.42 (.13) | .09 (.09) | .165 |
| Likability | 3.44 (.13) | 3.58 (.13) | .13 (.10) | .088 |
| Mean of 4 ratings | 3.47 (.10) | 3.60 (.10) | .13 (.08) | .054 |
aSE: standard error.
