Table 5.

Communication outputs that can be targeted by visuals

Outputs as described by McGuire	Illustration of a persuasive process to adhere to medication, taking place through the patient leaflet.
(1) Tuning in	Exposure to the PIL
(2) Attending	Paying attention to the PIL
(3) Liking	Liking, maintaining interest in the PIL
(4) Comprehending	Understanding the message in the PIL eg., “I should take my medication every day”
(5) Generating	“I know what I can do to make sure I take my medication every day”
(6) Acquiring	“I know how I can take my medication every day”
(7) Agreeing	“I agree it would be good to take my medication as prescribed”
(8) Storing	“I have stored in my memory that I want to take the medication every day”
(9) Retrieval	“I remember this at relevant times”
(10) Decision	“I am going to take my medication every day”
(11) Acting	“I really do take my medication every day”
(12) Post-action	“I have integrated taking my medication into my life”
(13) Converting	“Others should also take their medication as prescribed”