Table 2.
One surgeon’s experience with third party social media management
| Sample posts predating active surgeon management of his Twitter account | Sample posts once the surgeon actively manages his Twitter account |
|---|---|
| • Applied mathematician interested in publishing research? Submit your paper for IMAmaths’ 2016 Best Paper Prizes http://bit.ly/1rwqBX | • Bridging the Gap Between Hip and Spine Surgeons http://buff.ly/29Ziflr #hip #surgeons |
| • Analyzing the current state of American #poetry http://oxford.ly/1rY8BWu “Is American poetry still a thing?” Commentaries from ALH | • Detroit Lions linebacker DeAndre Levy battling injuries again after missing most of last season due to #hipsurgery |
| • Atrial fibrillation http://bit.ly/1XNlY7N novel risk factors, mechanisms and ablation techniques #podcast escardio | • Australia’s first #robotic help in a hip replacement operation http://buff.ly/2achfdA via @QUT #hipreplacement |
| • Changes in psychosocial and physical working conditions and common mental disorders EUPHActs http://oxford.ly/1UwNKCC | • Study to evaluate outcomes of different #hipreplacement techniques using mobile gait analysis system http://buff.ly/2ackX6D #surgeons |
| • Won’t someone think of the children?! Political views of children in 1930s–1950s Britain http://oxford.ly/1P55bpP New #oa from TCBHJournal | • Arthroscopic #hipsurgery on the rise, but study shows it may not be the best choice for patients with #arthritis http://buff.ly/29hCprg |
This table lists sample posts from the actual Twitter feed of an orthopedic surgeon who employed a third party web development company to manage his social media channels. It demonstrates the importance of physician oversight of his or her social media content. In the first column, Twitter posts were made on behalf of the surgeon by the third party. The content is not relevant to orthopedic surgery, the surgeon’s practice or expertise. In the second column, posts are displayed after the surgeon took an active management role in the content of this social media account. The content is now pertinent to the surgeon’s practice and services provided