Table 7.

Key performance indicators by pregnancy status.

Performance indicator	Independent samples		Paired samples
	Not pregnant	Pregnant	Not pregnant	Pregnant
Unique users, n	237,117	43,728	19,891	4999
Lessons completed, n	439,654	91,434	63,046	18,067
LLVa, %	57.47	54.54c	58.56	56.11c
Link views per LLV, n	2.06	2.15	2.09	2.46c
Link view minutes per LLV	1.33	1.19c	1.54	1.41c
ESOCb	139,199	26,799	20,223	5572
ESOC with stage progression, %	85.06	76.28c	87.42	74.82c

^aLLV: lessons completed that had at least one link view.

^bLessons beginning in an early stage of change (ESOC).

^cP<.001.