. Author manuscript; available in PMC: 2016 Nov 30.

Published in final edited form as: Tob Regul Sci. 2015 Mar 1;1:42–53. doi: 10.18001/TRS.1.1.5

Table 1.

Example Focus Group Questions and Temes

Focus Group Theme	Example Question
Focus Group Theme	Dual Smokers	Cigarette-only Smokers
Affect	When you see the words “little cigars or cigarillos” what emotions or feelings immediately come to mind?	When you see the words “little cigars or cigarillos” what emotions or feelings immediately come to mind?
Affect	Tell me about the last time you smoked a little cigar or cigarillo. What did you feel while you were smoking it?
Appeal of Flavored LCC Packaging	What are the first thoughts or images that come to mind about the flavored little cigar or cigarillo packages? (PROBE: what do you like or dislike about them? Relative to unflavored little cigars/cigarillos? Relative to cigarettes? What do you think about the name of the flavor?)	What are the first thoughts or images that come to mind about the flavored little cigar or cigarillo packages? (PROBE: what do you like or dislike about them? Relative to unflavored little cigars/cigarillos? Relative to cigarettes? What do you think about the name of the flavor?)
Susceptibility to Smoke or Intention to Continue Smoking Flavored LCCs	What would influence you to continue to smoke a little cigar or cigarillo? To not smoke a little cigar or cigarillo? Why?	What would influence you to smoke a little cigar or cigarillo? To not smoke a little cigar or cigarillo? Why?