Table 7.

The limiting DANP supermatrix

Criteria		DANP weights	Rank
a1	Responsiveness	0.0609	9
a2	Communication and interaction	0.0642	7
a3	Reliability	0.0639	8
b1	Provides better prices	0.0483	10
b2	Time saving	0.0477	11
b3	Wider selections	0.0678	6
c1	Trust	0.1587	2
c2	Privacy risk	0.1414	3
c3	Transaction security	0.1699	1
d1	Performance risk	0.0361	12
d2	Product risk	0.0692	5
d3	Quality of product	0.0719	4