Table 3.

Statistically significant attributes and their interactions for predicting future smoking cessation searches.

Variable	Coefficient	SEa
Gender	–.0130	0.0027
Ad shown on top	.0208	0.0039
URL designed by government	.0383	0.0041
Age × ad position	.0001	0.00001
Age × empowering	.0009	0.0001
Age × ad shown on top	–.0010	0.00005
Age × government website	–.0008	0.0001
Ad position × damage scale	–.0023	0.0005
Ad position × empowering	.0089	0.0009
Ad position × ad shown on top	.0109	0.0008
Ad position × government website	–.0050	0.0006
Damage scale × ad shown on top	–.0104	0.0020
Empowering × gender	.0202	0.0027
Empowering × ad shown on top	.0172	0.0032
Empowering × URL is government	–.0994	0.0062

^aSE: standard error.