Table 2.
Selecting the most likely destination for posts portraying negative alcohol-related consequences: generalized Bradley-Terry model results for pairwise platform comparisons
| Stimuli | Platform | Parameter Estimate | SD | Probabilities of winning | ||
|---|---|---|---|---|---|---|
| vs FB | vs IG | vs SC | ||||
| Punched out drunk at party vignette |
Facebook (FB) | .08 | .01 | - | .26 | .03 |
| Instagram (IG) | .21*FB | .02 | .74 | - | .07 | |
| Snapchat (SC) | 2.71**FB, IG | .02 | .97 | .92 | - | |
| Throwing up out the window of an Uber vignette |
Facebook (FB) | .04 | .01 | - | .27 | .02 |
| Instagram (IG) | .10*FB | .01. | .63 | - | .03 | |
| Snapchat (SC) | 2.86**FB, IG | .01 | .98 | .97 | - | |
| First to get sick after drinking for hours vignette |
Facebook (FB) | .06 | .01 | - | .29 | .02 |
| Instagram (IG) | .18*FB | .01 | .71 | - | .05 | |
| Snapchat (SC) | 2.78**FB, IG | .01 | .98 | .95 | - | |
| Friend throwing up after a rough night photo |
Facebook (FB) | .09 | .02 | - | .36 | .03 |
| Instagram (IG) | .18*FB | .02 | .64 | - | .05 | |
| Snapchat (SC) | 2.75**FB, IG | .01 | .97 | .95 | - | |
| Passed out in yard with empty beer cans photo |
Facebook (FB) | .10 | .02 | - | .42 | .04 |
| Instagram (IG) | .16 | .02 | .58 | - | .06 | |
| Snapchat (SC) | 2.73**FB, IG | .02 | .96 | .94 | - | |
| Asleep on toilet rough night photo |
Facebook (FB) | .04 | .02 | - | .25 | .02 |
| Instagram (IG) | .13*FB | .01 | .65 | - | .04 | |
| Snapchat (SC) | 2.82**FB, IG | .01 | .98 | .96 | - | |
*
p<.01;
**
p<.001