Table 1.
Ad type | Ad image | Days | Impressions (per day) | Cost (per day) | uClicks (per day) | Actions (per day) | Cost Per Action | uCTR | Cost Per uClick | |
---|---|---|---|---|---|---|---|---|---|---|
Study-focused 1 | Take online surveys and earn up to $180 in gift cards. Enroll Now! | 131 | 709,073 | $159.01 | 296 | 8.73 | $18.22 | 2.72% | $0.54 | |
Study-focused 2 | Earn up to $180 taking surveys. Have the chance to do fun, online activites. Enroll today! | 130 | 275,913 | $57.55 | 126 | 3.28 | $17.56 | 1.52% | $0.46 | |
Study-focused 3 | Do you like to take surveys? Enroll in a Columbia Unversity study and earn up to $180! | 34 | 388,921 | $88.30 | 147 | 1.03 | $85.77 | 0.46% | $0.60 | |
Study-focused 4 | Earn up to $180 taking surveys. Have the chance to do fun, online activites. Enroll today! | 24 | 440,385 | $97.84 | 176 | 3.13 | $31.31 | 0.54% | $0.56 | |
Study-focused 5 | Earn up to $180 taking surveys. Have the chance to do fun, online activites. Enroll today! | 17 | 291,940 | $68.43 | 112 | 0.35 | $193.89 | 0.38% | $0.61 | |
Incentive-focused 1 | Take online surveys and earn up to $180 in gift cards. Enroll Now! | 50 | 386,523 | $88.30 | 154 | 3.4 | $25.97 | 0.90% | $0.58 | |
Incentive-focused 2 | Earn up to $180 taking surveys. Have the chance to do fun, online activites. Enroll today! | 15 | 511,098 | $88.42 | 182 | 1.2 | $73.67 | 0.92% | $0.49 | |
Other Ads | N/A | 7 | 98,832–230,965 | $10.72–$33.71 | 18–48 | 0 | N/A | 0.12% | $0.58–$0.71 |
Note. “Other Ads” were five ads (one study-focused and four incentive-focused).