Table 2.
Percentage of Actual and Potential Exposure to CalMHSA SDR Activities
| 2013 Baseline | 2014 Follow-up | Either 2013 or 2014 | Both 2013 and 2014 | |
|---|---|---|---|---|
| Actual CalMHSA Reach | ||||
| Watched documentary “A New State of Mind: Ending the Stigma of Mental Illness” | N/A | 10 | N/A | N/A |
| Seen or heard the slogan or catch phrase “Each Mind Matters” | 12 | 19 | 25 | 5 |
| Visited the website “EachMindMatters.org”/“SanaMente.org” | 0.6 | 1.2 | 1.8 | 0 |
| Seen or heard an advertisement for “ReachOut.com”/“BuscaApoyo.com” | 7 | 11 | 16 | 3 |
| Visited the website “ReachOut.com”/”BuscaApoyo.com” | 1 | 3 | 4 | 0 |
| Worn a green ribbon | N/A | 5 | N/A | N/A |
| Seen someone else wear a green ribbon | N/A | 13 | N/A | N/A |
| Had a conversation about mental health because of a green ribbon | N/A | 6 | N/A | N/A |
| Potential CalMHSA Reach | ||||
| Watched a documentary on television about mental illness | 33 | 26 | 42 | 17 |
| Seen an advertisement or promotion for a television documentary about mental illness | 35 | 29 | 48 | 17 |
| Watched some other movie or television show in which a character had a mental illness | 70 | 68 | 81 | 58 |
| Seen or heard a news story about mental illness | 77 | 70 | 86 | 62 |
| Visited another website to get information about mental illness | 15 | 14 | 22 | 7 |
| Attended an educational presentation or training either in person or online about mental illness | 17 | 13 | 23 | 7 |
| As part of your profession, received professional advice about how to discuss mental illness or interact with people who have mental illness | 23 | 20 | 31 | 12 |
| Received documents or other informational resources related to mental illness through the mail, email, online, or in person | 27 | 24 | 37 | 14 |
| Any Actual CalMHSA reach | 17 | 38 | 45 | 10 |
| Any Potential CalMHSA reach | 89 | 85 | 95 | 79 |