TLR4 signaling and TLR4-directed modulatory strategies in keratinocytes. Apart from ligand-dependent activation (exogenous: LPS; endogenous: HMGB1), UV-induced TLR4 activation in keratinocytes plays a role in the control of inflammation, proliferation, cell survival and differentiation, partly though modulation of stress signaling pathways (NF-κB, AP-1). Small molecule antagonism of TLR4-dependent signaling employing resatorvid or other pharmacological modulators may represent a novel approach for the suppression of UV-induced inflammatory signaling and tumorigenesis.