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. Author manuscript; available in PMC: 2017 Nov 1.
Published in final edited form as: J Bus Ethics. 2015 Apr 7;139(1):161–181. doi: 10.1007/s10551-015-2648-7

Fig. 2.

Fig. 2

This ad, which circulated in 1969, identifies Virginia Slims as “new.” In the image seen in the top portion of the ad, the seated woman supposedly sneaked out to the chicken coop to smoke a cigarette. The implied message is that women have made substantial progress since 1912 (when the chicken coop photo was taken), which is represented by contemporary women being able to smoke comfortably in public