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. Author manuscript; available in PMC: 2017 Nov 1.
Published in final edited form as: J Bus Ethics. 2015 Apr 7;139(1):161–181. doi: 10.1007/s10551-015-2648-7

Fig. 3.

Fig. 3

This two-page Virginia Slims ad, which circulated during 1988, identifies that long and slim cigarettes are supposedly for women. The signature white backdrop of the ad is apparent, which helps accentuate the model with bold clothing, thereby placing her front and center