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. Author manuscript; available in PMC: 2017 Nov 1.
Published in final edited form as: J Bus Ethics. 2015 Apr 7;139(1):161–181. doi: 10.1007/s10551-015-2648-7

Fig. 6.

Fig. 6

This Korean Virginia Slims ad circulated during 2000. The ad copy indicates the brand name in both English and Korean; the Korean copy, which is read from top to bottom (unlike the English copy), states “Virginia Slim.” The singular use of “slim” likely reflects that plural reference to “slims” does not sound as pleasing phonetically. Otherwise, the Korean text is a mandated health warning (i.e., “Smoking causes lung cancer and other illnesses/diseases. In particular, [smoking] damages the health of pregnant women and youth”)