Fig. 8.

A Korean ad from the “Quality Moments” campaign, which circulated in Sisa Journal during 2002, that depicts a Caucasian man. Like Fig. 7, the ad features the English tagline, “Quality Moments,” whereas the Korean ad implies: “The moment you remember as very special.” The model appears casual; the depicted moment features a seaplane, which is typically used for light duty transportation to lakes and other remote areas. The setting of the scene is highly unlikely to be in Korea. Sisa Journal is a Korean language publication, thus the reader would likely be Korean rather than a foreign traveler