Table 1.

Study I: Workshop Engagement and Reflectiveness Reliability, Item Means and Primary Factor Loading

Scale/Item	M	SD	Factor Loading
Involvement (1 = Strongly Disagree to 5 = Strongly Agree) α = .85
-The workshop was interesting to me.	3.78	.80	.79
-I got easily distracted during the workshop. (R)	3.44	.97	.78
-I enjoyed this workshop.	3.46	.85	.79
-The workshop was boring. (R)	3.61	.98	.79
Personal Reflection (1 = Not at all to 4 = A Lot) α = .75
-How much did the workshop make you think about the impact of advertising on you personally?	3.00	.80	.61
-How much did the workshop make you think about the impact of advertising on your peers?	3.08	.81	.67
-How much did the workshop make you think about your alcohol use?	2.54	1.11	.74
-How much did the workshop make you think about how your peers use alcohol?	2.98	.94	.75
Perceived Novelty (1 = Strongly Disagree to 5 = Strongly Agree) α = .75
-The workshop was just like what we normally do in school. (R)	3.45	1.06	.78
-I’ve never done anything like what we did in the workshop today.	2.43	1.06	.72
-The workshop was different from regular school classes.	3.53	1.05	.85
Critical Thinking (1 = Strongly Disagree to 5 = Strongly Agree) α = .76
-This workshop said something important to me.	3.46	.89	.61
-The messages in the workshop made me think about the ads that I see.	3.79	.78	.83
-The messages in the workshop made me think about the truthfulness of ad claims.	3.80	.77	.86