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Toy Category
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Description
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| Adventure |
The product promoted dangerous and an exhilarating experience. The toys lead to searching for things, jungles, journeys, solving mysteries, and venturing into unknown territory. |
| Enhance creativity |
Products that allowed children the freedom to build, create, and develop. |
| Excitement |
The children in the advertisement appeared to be excited as a result of playing with the product or waiting their turn to play with the toy. Children may have appeared anxious or sitting at the edge of the seat. The advertisement may have contained the word "exciting." |
| Fun |
The children in the ad appeared to be having fun as a result of playing with the product. The advertisement may have contained the word "fun." |
| Making you popular |
The product would make other children want to play with the toy, leading to more friends. Children would want the product because someone they know has it. |
| Enhance intelligence |
The product depicted in the ad would teach children something, such as addition, subtraction, letters, and words. |
| Empowerment |
The advertisement portrayed making children mentally strong, independent, and successful as a result of playing with it. |
| Sleep aid |
The product being advertised helped sooth the child leading to a better sleep. |
