Table 2.
Stage of South China sexual health contest engagement
| Engagement stage | Passive | Moderate | Active | Strong |
|---|---|---|---|---|
| (n = 3) | (n = 3) | (n = 8) | (n = 6) | |
| Spectrum of Engagement | Helped with contest organization or promotion | |||
| Intention to participate in future discussion and/or contests OR Helped with contest organization or promotion |
Interested in participating in future discussion and/or contests | |||
| Shared Ideas with friends and family on contest/image | Shared ideas with friends and family on sexual health/contest/image on social media | |||
| Single participation in contest activitya | Multiple participation in contest activities | |||
| Gave comments on contest improvement | ||||
| Selected quotes from participants | I went to the award ceremony on the World AIDS Day. (college student) |
I shared with my colleagues when I finished the image, explained to them what I thought and they gave me some feedback. (HIV CBO staff, submitter) |
(Name) told us this contest is concerning HIV/AIDS, so at the very beginning we were very proactive to help promote it. I think the contest was very creative and interesting. (Student Society member, non-submitter) |
I retweeted contest information on my WeChat Moment. Also I introduced this contest to my classmates from college and grad school. (Image Contest organizer, submitter) |
aContest activities include following WeChat, voting for Image, participating in In-person events