Table 3.
Demographic characteristics, previous use, and tobacco-specific media-related variables predicting adolescent's descriptive and injunctive norms related to tobacco use
| Variable | Descriptive norms related to tobacco use | Injunctive norms related to tobacco use | ||||
|---|---|---|---|---|---|---|
| b | SE | Sig. (p) | b | SE | Sig. (p) | |
| Constant | 7.22 | 4.42 | .102 | 1.59 | .15 | .000 |
| Demographics | ||||||
| Gendera | 6.56 | 1.61 | .000 | .17 | .06 | .003 |
| Raceb | .98 | 1.78 | .583 | −.19 | .06 | .002 |
| Age | 2.61 | .86 | .002 | .04 | .03 | .201 |
| SES | 2.95 | 1.79 | .100 | .10 | .06 | .099 |
| Lifetime Tobacco Use | 5.89 | 1.10 | .000 | .16 | .04 | .000 |
| Media-related Cognitions | ||||||
| Identification | −.33 | 1.25 | .793 | .03 | .04 | .549 |
| Similarity | 1.39 | 1.27 | .273 | .10 | .04 | .026 |
| Desirability | .23 | 1.18 | .846 | .11 | .04 | .008 |
| Realism | 2.16 | .80 | .007 | .06 | .03 | .024 |
| R2 | .11 | .15 | ||||
| R2 changec | .01 | .021 | .05 | .000 | ||
a
Reference group is male
b
Reference group is non-white
c
R2 change is the additional variance explained by the addition of the media-related cognitions block