Box 1: SASA! Intervention SASA! is a community mobilisation approach for preventing VAW and HIV. It is designed for catalysing community-led change of norms and behaviours that perpetuate gender inequality, violence and increased HIV vulnerability for women. SASA! means “Now” in Kiswahili and is an acronym for the four phases of the approach—Start, Awareness, Support, Action. In the Start phase, an organisation using SASA! begins by orienting staff to the approach and key concepts of power. They then select an equal number of female and male community activists (CAs)—regular people in the community interested in issues of violence, power and rights—and similarly select institutional activists, for example, from police, health care, local government and faith-based groups. All activists are introduced to the new ways of thinking about power and power imbalances in their own lives and within the community, and are mentored in the SASA! approach. With the support of staff, the activists then take the lead as the approach moves forward into the Awareness, Support and Action phases. In these phases, the community activists lead informal, benefits-based activities within their existing social networks—fostering open discussions, critical thinking and supportive person-to-person and public activism among their families, friends, colleagues and neighbours. Together, they introduce the community and its institutions to the new concepts of power, encouraging a gendered analysis of power imbalances through four strategies: Local Activism, Media and Advocacy, Communication Materials, and Training. This includes a focus on core relationship values such as love, respect, trust and joint decision making. The combination of these strategies ensures that community members are exposed to SASA! ideas repeatedly and in diverse ways within the course of their daily lives, from people they know and trust as well as from more formal sources within the community. Each phase builds on the other and addresses a different concept of power, with an increasing number of individuals and groups involved, strengthening a critical mass committed and able to create social norm change (Raising Voices 2015).