Table 2.
Reported marketing channels for sports betting
Marketing channels (non-gambling environments) | N (%) |
TV (during sports broadcasts, Footy Show) | 50 (100%) |
Online (pop-up banners) | 25 (50%) |
Social media (Facebook, Twitter, YouTube) | 18 (36%) |
Radio | 15 (30%) |
Sports stadiums/infield | 11 (22%) |
Newspaper | 11 (22%) |
Billboards | 10 (20%) |
Team Jerseys | 7 (14%) |
Magazines | 2 (4%) |
Public transport | 2 (4%) |
Marketing channels (gambling environments) | N (%) |
Pub/sports bar | 11 (22%) |
Mobile (push notifications/apps) | 8 (16%) |
TAB | 4 (8%) |
RSL/club | 3 (6%) |