Table 1.
Engagement of the sample of Tumblr accounts that focus on depression, suicide, or self-harm
| Account number | No. of available posts published anytime | Percentage of all available posts that are original posts (vs. re-blogs) | No. of posts during 4/16–5/10/2014 | No. of reblogs during 4/16–5/10/2014 | No. of lifetime notes on posts published during 4/16–5/10/2014a |
|---|---|---|---|---|---|
| Most popular accounts to post about depressed | |||||
| 1. | 1,565 | 99% | 508 | 260,369 | 383,467 |
| 2. | 1,337 | 86% | 992 | 343,507 | 13,615,908 |
| 3. | 874 | 32% | 93 | 3,389 | 1,677,362 |
| 4. | 425 | 71% | 18 | 71 | 754,277 |
| 5. | 160 | 100% | 61 | 6893 | 30,705 |
| Most popular accounts to post about suicide | |||||
| 6. | 11,378 | 68% | 2,954 | 407,796 | 83,962,003 |
| 7. | 3,339 | 12% | 412 | 49,913 | 40,538,023 |
| 8. | 394 | 78% | 111 | 20,479 | 1,143,416 |
| Most popular accounts to post about self-mutilation | |||||
| 9. | 6,154 | 13% | 2,904 | 286,493 | 122,186,504 |
| 10. | 1,734 | 2% | 318 | 243 | 19,964,880 |
| 11. | 769 | 13% | 254 | 1,868 | 15,055,666 |
| 12. | 538 | 78% | 61 | 498 | 3,479,473 |
| 13. | 475 | 13% | 0 | 0 | 0 |
| Most popular accounts to post about cutting | |||||
| 14. | 1,149 | 15% | 185 | 1,974 | 6,365,903 |
| 15. | 1,009 | 100% | 268 | 101,041 | 148,432 |
| 16. | 307 | 100% | 85 | 18,003 | 29,844 |
| 17. | 203 | 30% | 25 | 4,986 | 258,487 |
Note.
a
The number of lifetime posts also includes notes (i.e., someone likes or re-blogs its content) on re-blogs that were originally posted before the reporting period.