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Recommended retail prices of the six eligible brand variants
| Brand | Recommended retail price per pack* | Pack size | Price per cigarette |
|---|---|---|---|
| Premium/upper mainstream | |||
| Peter Stuyvesant Classic Blue | $19.95 | 20 | $1.00 |
| Winfield Blue | $18.65 | 20 | $0.93 |
| Peter Jackson Original Blue | $18.45 | 20 | $0.92 |
| Value | |||
| Choice Original Blue | $20.70 | 25 | $0.83 |
| Just Smokes Blue | $19.75 | 25 | $0.79 |
| JPS Blue | $14.75 | 20 | $0.74 |
*Source: Australian Retail Tobacconist, July–September 2014.
