Table 1. Submissions by stakeholder groups.

Stakeholder Group	N	Contributors (Referred to in this paper)
Alcohol industry (included in analysis)	9	• Winemakers' Federation of Australia (WFA) • Lion (Lion) • Diageo Australia (Diageo) • Brewers Association of Australia and New Zealand (BAANZ) • Australian Hotels Association (AHA) • Woolworths (Woolworths) • Australian Liquor Stores Association (ALSA) • Distilled Spirits Industry Council of Australia (DSICA) • Alcohol Beverages Advertising (and Packaging) Code Scheme (ABAC) (not included)
Media and marketing industry	9	• Advertising Standards Bureau (ASB) • Commercial Radio Australia • The Publishers' Advertising Advisory Bureau (PAAB) • Australian Association of National Advertisers (AANA) • Interactive Advertising Bureau Australia (IAB) • Free TV Australia • Outdoor Media Association (OMA) • The Australian Subscription Television and Radio Association (ASTRA) • Association for Data-driven Marketing and Advertising
Non-government organizations/public health academics	8	• Victorian Alcohol and Drug Association (VAADA) • Cancer Council NSW • Ms Sarah Yeates, University of Queensland • Dr Nicholas Carah, University of Queensland / Dr Sven Brodmerkel, Bond University • Alcohol and other Drugs Council of Australia (ADCA)/ Public Health Association of Australia (PHAA) • National Alliance for Action on Alcohol (NAAA) • Foundation for Alcohol Research and Education (FARE) • McCusker Centre for Action on Alcohol and Youth (MCAAY)
Public servants	3	• Murrumbidgee Local Health District • Western Australian Police • Dr Adrian Reynolds, Department of Health, Tasmanian Government
Other (including 3 confidential submissions)	5	• Mr Sarosh Mehta • Foundation for Advertising Research (FAR)
Total	34