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. Author manuscript; available in PMC: 2017 Oct 1.
Published in final edited form as: J Biomed Inform. 2016 Aug 26;63:212–225. doi: 10.1016/j.jbi.2016.08.019

Figure 3.

Figure 3

Cluster analysis results with the survey data. The colored circles and persona labels indicate their related questions on each persona’s value, reading, and posting behavior based on the affinity diagramming results (Shown in Figure 2). For instance, Opportunists indicated the group of personas who liked to conduct targeted search on search engines (R_TARGETED_SEARCH) and selectively read the topics they are interested in learning about (R_SELECTIVE_READ), and get answers to their focused questions (V_GET_ANSWERS). They also considered OHCs useful for getting unusual information they would not find elsewhere (R_LOOK_FOR_UNUSUAL_INFO).