Table 1.

Summary of representative characteristics of each persona with regards to reading and posting behavior and the values they seek from OHCs.

Personas	Reading behavior	Posting frequency	Values sought
Opportunists	Search targeted information, get the information they need and leave	Rarely	To get answers to their questions, hear others’ experiences
Scientists	Need evidence, need to be updated with new information	Either actively post or lurk	To get updated with new, valid information
Adventurers	Browse information, steadily observe, look for information their health providers would not give	Indifferent	To get unusual information
Caretakers	Read everything, look for others who need psychosocial help	Frequently	To help others, build sense of community