Table 3.

Mean, standard deviation, and correlation among major constructs (n=531).

Variable	1	2	3	4	5	6	7
Mean	21.00	30.00	27.90	10.50	19.70	21.50	9.50
Standard deviation	5.16	7.69	6.44	2.65	5.07	5.31	2.61
1 Source credibility	0.82
2 Argument quality	0.69	0.81
3 Normative influence	0.59	0.51	0.72
4 Informational influence	0.59	0.70	0.50	0.75
5 Cognitive response	0.52	0.73	0.47	0.63	0.73
6 Self-efficacy	0.46	0.59	0.48	0.	0.59	0.72
7 Behavior intention	0.59	0.66	0.53	0.59	0.68	0.60	0.83

Note: Diagonal elements are the square root of average variance extracted (AVE) of the reflective scales. Off diagonal elements are correlations between construct.