Left and right fusiform regions were identified in a voxel‐wise ANOVA, comparing stimulus blocks to fixation blocks across all participants and stimulus types. ROI's were required to contain six contiguous voxels in which P < 0.000005. Peak voxels for the left‐hemisphere region are T.C. = −37, −54, −20 and for the right‐hemisphere region are T.C. = 40, −38, −17.