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. 2017 Jan 12;9(1):61. doi: 10.3390/nu9010061

Table 5.

Motivations when purchasing foods, N = 22,818, NutriNet-Santé, 2014.

Purchase Motivations Conv–NoMed Conv–Med Org–NoMed Org–Med
N = 14,266 (62%) N = 3498 (15%) N = 2532 (11%) N = 2570 (12%)
Seasonality
Marginal factor (%) 5.2 a (4.6–5.9) 3.6 b (2.8–4.4) 1.3 c (0.8–1.9) 1.2 c (0.7–1.8)
Medium factor (%) 13.8 a (12.8–14.8) 11.3 b (10.0–12.7) 5.4 c (4.3–6.4) 4.2 c (3.3–5.0)
Major factor (%) 81.0 a (79.8–82.1) 85.1 b (83.6–86.6) 93.3 c (92.2–94.5) 94.6 c (93.6–95.6)
Product origin
Marginal factor (%) 7.9 a (7.1–8.7) 6.0 b (5.0–7.0) 1.5 c (1.0–2.1) 0.9 c (0.5–1.3)
Medium factor (%) 24.0 a (22.8–25.3) 21.2 b (19.5–23) 7.4 c (6.3–8.6) 9.0 c (7.7–10.2)
Major factor (%) 68.1 a (66.7–69.5) 72.7 b (70.9–74.6) 91.0 c (89.8–92.3) 90.2 c (88.8–91.5)
Production methods
Marginal factor (%) 22.2 a (20.9–23.4) 13.8 b (12.4–15.2) 1.1 c (0.6–1.5) 0.2 d (0.0–0.4)
Medium factor (%) 39.9 a (38.4–41.3) 34.1 b (32.2–36.1) 7.9 c (6.8–9.1) 4.0 d (3.2–4.7)
Major factor (%) 38.0 a (36.5–39.4) 52.1 b (49.9–54.2) 91.0 c (89.8–92.2) 95.8 d (95.0–96.6)
Ethical production
Marginal factor (%) 23.8 a (22.4–25.1) 15.7 b (14.2–17.2) 3.1 c (2.4–3.9) 2.2 d (1.6–2.8)
Medium factor (%) 42.5 a (41–43.9) 39.9 b (37.9–42.0) 18.3 c (16.5–20.0) 13. d (11.9–14.9)
Major factor (%) 33.8 a (32.4–35.1) 44.3 b (42.3–46.4) 78.6 c (76.8–80.5) 84.4 d (82.8–86.0)
Direct contact with producers
Marginal factor (%) 27.0 a (25.6–28.3) 24.0 b (22.2–25.8) 13.4 c (12.0–14.9) 12.5 c (11.1–13.9)
Medium factor (%) 34.8 a (33.5–36.2) 33.6 b (31.7–35.6) 29.6 c (27.6–31.7) 29.1 c (27.0–31.2)
Major factor (%) 38.2 a (36.8–39.6) 42.4 b (40.3–44.4) 56.9 c (54.6–59.2) 58.4 c (56.1–60.7)
Regional product
Marginal factor (%) 25.0 a (23.7–26.3) 22.5 b (20.7–24.2) 13.3 c (11.9–14.8) 14.0 c (12.5–15.5)
Medium factor (%) 34.9 a (33.5–36.2) 33.7 b (31.7–35.6) 28.4 c (26.3–30.4) 28.6 c (26.5–30.6)
Major factor (%) 40.1 a (38.7–41.5) 43.9 b (41.8–45.9) 58.3 c (56.0–60.6) 57.4 c (55.1–59.7)

Abbreviations: Conv–NoMed: Conventional consumers and non-Mediterranean diet followers; Conv–Med: Conventional consumers and Mediterranean diet followers; Org–NoMed: Organic consumers and non-Mediterranean diet followers; Org–Med: Organic consumers and Mediterranean diet followers; Values are % (95% CI) adjusted for sex, age, location, income and educational level. Means annotated with the same letter are not different (p > 0.05), using multiple testing adjustment with Bonferroni’s correction.