Table 5.
Purchase Motivations | Conv–NoMed | Conv–Med | Org–NoMed | Org–Med | ||||
---|---|---|---|---|---|---|---|---|
N = 14,266 (62%) | N = 3498 (15%) | N = 2532 (11%) | N = 2570 (12%) | |||||
Seasonality | ||||||||
Marginal factor (%) | 5.2 a | (4.6–5.9) | 3.6 b | (2.8–4.4) | 1.3 c | (0.8–1.9) | 1.2 c | (0.7–1.8) |
Medium factor (%) | 13.8 a | (12.8–14.8) | 11.3 b | (10.0–12.7) | 5.4 c | (4.3–6.4) | 4.2 c | (3.3–5.0) |
Major factor (%) | 81.0 a | (79.8–82.1) | 85.1 b | (83.6–86.6) | 93.3 c | (92.2–94.5) | 94.6 c | (93.6–95.6) |
Product origin | ||||||||
Marginal factor (%) | 7.9 a | (7.1–8.7) | 6.0 b | (5.0–7.0) | 1.5 c | (1.0–2.1) | 0.9 c | (0.5–1.3) |
Medium factor (%) | 24.0 a | (22.8–25.3) | 21.2 b | (19.5–23) | 7.4 c | (6.3–8.6) | 9.0 c | (7.7–10.2) |
Major factor (%) | 68.1 a | (66.7–69.5) | 72.7 b | (70.9–74.6) | 91.0 c | (89.8–92.3) | 90.2 c | (88.8–91.5) |
Production methods | ||||||||
Marginal factor (%) | 22.2 a | (20.9–23.4) | 13.8 b | (12.4–15.2) | 1.1 c | (0.6–1.5) | 0.2 d | (0.0–0.4) |
Medium factor (%) | 39.9 a | (38.4–41.3) | 34.1 b | (32.2–36.1) | 7.9 c | (6.8–9.1) | 4.0 d | (3.2–4.7) |
Major factor (%) | 38.0 a | (36.5–39.4) | 52.1 b | (49.9–54.2) | 91.0 c | (89.8–92.2) | 95.8 d | (95.0–96.6) |
Ethical production | ||||||||
Marginal factor (%) | 23.8 a | (22.4–25.1) | 15.7 b | (14.2–17.2) | 3.1 c | (2.4–3.9) | 2.2 d | (1.6–2.8) |
Medium factor (%) | 42.5 a | (41–43.9) | 39.9 b | (37.9–42.0) | 18.3 c | (16.5–20.0) | 13. d | (11.9–14.9) |
Major factor (%) | 33.8 a | (32.4–35.1) | 44.3 b | (42.3–46.4) | 78.6 c | (76.8–80.5) | 84.4 d | (82.8–86.0) |
Direct contact with producers | ||||||||
Marginal factor (%) | 27.0 a | (25.6–28.3) | 24.0 b | (22.2–25.8) | 13.4 c | (12.0–14.9) | 12.5 c | (11.1–13.9) |
Medium factor (%) | 34.8 a | (33.5–36.2) | 33.6 b | (31.7–35.6) | 29.6 c | (27.6–31.7) | 29.1 c | (27.0–31.2) |
Major factor (%) | 38.2 a | (36.8–39.6) | 42.4 b | (40.3–44.4) | 56.9 c | (54.6–59.2) | 58.4 c | (56.1–60.7) |
Regional product | ||||||||
Marginal factor (%) | 25.0 a | (23.7–26.3) | 22.5 b | (20.7–24.2) | 13.3 c | (11.9–14.8) | 14.0 c | (12.5–15.5) |
Medium factor (%) | 34.9 a | (33.5–36.2) | 33.7 b | (31.7–35.6) | 28.4 c | (26.3–30.4) | 28.6 c | (26.5–30.6) |
Major factor (%) | 40.1 a | (38.7–41.5) | 43.9 b | (41.8–45.9) | 58.3 c | (56.0–60.6) | 57.4 c | (55.1–59.7) |
Abbreviations: Conv–NoMed: Conventional consumers and non-Mediterranean diet followers; Conv–Med: Conventional consumers and Mediterranean diet followers; Org–NoMed: Organic consumers and non-Mediterranean diet followers; Org–Med: Organic consumers and Mediterranean diet followers; Values are % (95% CI) adjusted for sex, age, location, income and educational level. Means annotated with the same letter are not different (p > 0.05), using multiple testing adjustment with Bonferroni’s correction.