Table 2.
Factors associated with ad recall, slogan recall, and negative attitudes toward tobacco products.
| Variable | Ad Recall a | Slogan Recall | Negative Attitudes toward Tobacco Products among Youth Who Recalled the Slogan | |||
|---|---|---|---|---|---|---|
| n (%) | AOR (95% CI) | n (%) | AOR (95% CI) | n (%) | AOR (95% CI) | |
| Gender | ||||||
| Male | 500 (86.6) | 0.68 (0.44–1.05) | 322 (55.7) | 1.16 (0.89–1.51) | 166 (51.6) | 0.92 (0.64–1.34) |
| Female | 495 (90.5) | REF | 281 (51.3) | REF | 145 (52.4) | REF |
| Age | - | 1.07 (0.92–1.26) | - | 1.04 (0.95–1.15) | - | 1.01 (0.89–1.15) |
| Race | ||||||
| White | 729 (88.7) | REF | 450 (54.8) | REF | 249 (56.1) | REF |
| Black | 131 (89.2) | 0.95 (0.51–1.76) | 67 (45.5) | 0.70 (0.46–1.05) | 25 (37.6) | 0.46 (0.25–0.85) * |
| All other races | 136 (86.7) | 0.88 (0.45–1.73) | 86 (54.7) | 1.11 (0.70–1.75) | 26 (41.6) | 0.55 (0.30–1.00) |
| Ethnicity | ||||||
| Hispanic | 94 (85.4) | 0.70 (0.32–1.53) | 57 (51.4) | 0.92 (0.54–1.54) | 26 (46.5) | 0.95 (0.47–1.93) |
| Non-Hispanic | 900 (88.8) | REF | 546 (53.8) | REF | 284 (52.5) | REF |
| Parental Education | ||||||
| High school graduate or less | 201 (89.4) | 1.29 (0.73–2.28) | 104 (46.2) | 0.60 (0.42–0.84) * | 56 (54.1) | 1.30 (0.81–2.07) |
| Associate’s degree or some college | 283 (90.8) | 1.44 (0.86–2.40) | 155 (49.7) | 0.71 (0.52–0.97) | 83 (54.2) | 1.24 (0.79–1.92) |
| Bachelor’s degree or above | 509 (86.9) | REF | 343 (58.4) | REF | 171 (50.4) | REF |
| Cigarette Smoking Status | ||||||
| Not susceptible | 821 (88.0) | REF | 487 (52.2) | REF | 262 (54.5) | REF |
| Susceptible | 141 (90.1) | 1.27 (0.69–2.33) | 94 (59.9) | 1.39 (0.95–2.03) | 38 (40.5) | 0.57 (0.35–0.94) * |
| Current cigarette smoker | 33 (96.0) | 2.81 (0.64–12.40) | 21 (61.8) | 1.62 (0.79–3.32) | 10 (47.6) | 0.67 (0.26–1.71) |
Note. Abbreviations: AOR, adjusted odds ratio; CI, confidence interval; REF, reference group. Models adjusted for all other factors (i.e., age, sex, race, ethnicity, parental education, and cigarette smoking status). a Ad recall indicates whether adolescents recalled any of the four ads. * Statistically significant, p < 0.05.