Table 2.

Tone preferences.

Subtheme	Illustrative quotations
Casual	“I don't think you should be clinical with this, I think you should be funny, jovial, comical...something lighthearted to kind of boost your spirits up.” [P31]
	“Casual.” [P13]
	“Casual.” [P19]
	“I would do casual.” [P23]
Concise	“It’s like, God, if I see a message that long, I don’t know if I want to read it!” [P33]
	“Short, sweet. Remember, we don’t have a long attention span.” [P9]
	“The maximum length is a tweet.” [P8]
Positive	“They should sound positive...We’d want encouragement because every day we start over, and we need all the help we can get.” [P2]
	“I would love to get a little inspirational thing from some—especially when you’re in that position where you’re down. I like that.” [P31]
	“I mean, there was definitely a theme. We all like the positive versus the negative.” [P9]
Receptivity to using a tablet	“I use my iPad for texting and receiving. So I tend to look at it in the morning, midday, and evening. So I’m not constantly responding...I find it easier.” [P25]