Table 5.

Tailored experience.

Subtheme	Illustrative quotations
Extensive yet passive data collection	“I don't want an app...where you have to record every ounce of food that you eat. I've tried one of those before, and they're really painful to use, actually, where you record everything that you eat and everything you do. I just want an app that records how much I exercise and when I exercise and the results of that exercise, how much-what my weight is, and maybe what my waist measurement might be.” [P8]
Recognition of physical activity	“I think it is important too to get acknowledged on a daily basis.” [P7]
	“Something, that if you achieved a particular goal, it would be great to get a text message saying you’ve reached your goal. Or that you’ve taken 10,000 steps daily for the last six weeks or whatever it is.” [P8]
Individualized data about progress and biological processes	“How much that you did...So then you’d be able to go back historically and look by the week or by the month at what you're able to do. And then feel good about what you did, or maybe not so good.” [P17]
	“It would also be useful...(to) keep track of things like (heart rate) blood pressure and cholesterol and BMI, waist measurement.” [P8]
Input personal health concerns	“I think you have to think about physical restrictions. Some people have back issues. You know, some people have knee issues, shoulders. And I don’t know if there’s a way to individualize that so you can build that in for each individual with a questionnaire, perhaps, before you start.” [P26]
	“So like I said, there may just be categories by age or by limitation, because there could be a juvenile person who had leg cancer. I mean that’s a possibility. So you pick the category that best fits you or best describes your limitations. And then maybe the exercises or the suggestions are focused on that. And I agree with you. Most of us probably are 30 and older.” [P19]
Personalized role model narratives	“So more about overcoming some barriers with it and feeling the success stories about how it worked for one person that might not necessarily apply to us because—one of the focus groups I was in, there was a lady who’s a runner. I mean she’s running miles and miles and it’s like, ‘Ugh.’ Her situation doesn’t apply to me personally.” [P34]
	“And whatever other cancers that there might be, I think you should have it specific for them and say, ‘Okay, this is what I did because I was going through this. And this is how I felt when I went through this.’” [P31]
Nearby physical activity resources based on the user’s location	“So if you have it location-specific, where the patients are and what's available in their neighborhoods and their areas, it's not within a five-mile or a twelve-mile radius of them, that is something that they can go to.” [P31]
	“Or there is free yoga classes out in the park or like Discovery Green or something. Then you don't have to pay and you can go try it. You don't have to really sign up with a yoga studio or something. So there are a lot of options out there.” [P25]