Table 2.

Profile analysis of individual-level relative preference weights from conjoint analysis given mild and severe depression scenarios

	Mild depression			Severe depression
	Profile 1	Profile 2	Profile 3	Profile 1	Profile 2	Profile 3
Type of treatment
Medication vs. counseling	−5.68*	−0.15	5.86*	−4.79	0.81	6.20
Side effect of medication
Nausea vs. sexual dysfunction	0.17	0.20	−0.27	0.96	1.83	−1.91
Dizziness vs. sexual dysfunction	−0.01	−0.65	0.31	0.55	3.01	−1.76
Severity of medication side effect
Mild vs. severe	2.23*	6.82*	−0.93	−1.82	−2.15	3.18*
Moderate vs. severe	0.09	−4.52*	2.03*	−0.71	−0.71	1.20
Frequency of counseling
Weekly vs. every 2 weeks	−0.60	0.64	0.31	0.35	0.30	−0.58
Location of counseling
Clergy vs. mental health	0.23	0.95	−0.68	1.76*	−10.35*	1.12
Primary care vs. mental health	0.06	0.79	−0.43	−0.23*	2.34*	−0.48
Profile prevalence (%)	41	18	41	50	13	37

Reproduced from Wittink et al. [43], with permission from Sawtooth Software, Inc.

Favoring the first attribute mentioned in the row is associated with a positive mean relative preference weight for persons with that profile. A negative mean indicates that the second attribute mentioned was favored

Asterisk indicates the estimate is statistically different from zero (p < 0.05)