Table 1.
The self-rated importance of taste, nutrition, cost, and convenience, by socio-demographics among US adults, NHANES 2007–2010. Values are percentages and standard errors (in parentheses).
| n | Taste | Nutrition | Cost (price) | Ease-of-preparation (convenience) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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| Very | Somewhat | Not too/not at all | Very | Somewhat | Not too/not at all | Very | Somewhat | Not too/not at all | Very | Somewhat | Not too/not at all | ||
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| (n = 6953) | (n = 1746) | (n = 258) | (n = 5952) | (n = 2640) | (n = 365) | (n = 4351) | (n = 3652) | (n = 954) | (n = 3472) | (n = 3620) | (n = 1865) | ||
| Total | 8957 | 77.0 (1.0) | 20.8 (1.0) | 2.0 (0.2) | 59.9 (1.0) | 35.7 (0.8) | 4.3 (0.2) | 39.9 (0.9) | 48.8 (1.0) | 11.2 (0.5) | 29.8 (0.8) | 47.1 (0.9) | 23.0 (0.5) |
| Gender | |||||||||||||
| Male | 4153 | 74.1 (0.8) | 23.4 (0.9) | 2.4 (0. 2) | 52.9 (1.4) | 39.9 (1.2) | 7.0 (0.5) | 35.2 (1.1) | 50.8 (1.2) | 13.8 (0.7) | 27.2 (1.3) | 47.4 (1.2) | 25.2 (0.9) |
| Female | 4804 | 79.6 (1.0) | 18.7 (1.0) | 1.6 (0.2) | 65.9 (1.0) | 32.1 (0.9) | 1.9 (0.2) | 43.9 (1.0) | 47.0 (1.2) | 8.9 (0.7) | 32.1 (0.8) | 46.8 (1.0) | 21.0 (0.8) |
| p-value | <0.001 | <0.001 | <0.001 | <0.001 | |||||||||
| Age group | |||||||||||||
| 20–34 | 2140 | 72.9 (1.7) | 24.7 (1.6) | 2.3 (0.3) | 52.8 (1.7) | 42.4 (1.6) | 4.6 (0.5) | 38.0 (1.5) | 51.0 (1.6) | 10.9 (0.7) | 28.0 (1.8) | 48.4 (1.7) | 23.5 (0.9) |
| 35–49 | 2400 | 78.0 (1.1) | 20.5 (1.1) | 1.3 (0.2) | 59.4 (1.4) | 36.4 (1.3) | 4.0 (0.6) | 44.4 (1.6) | 45.4 (1.2) | 10.1 (1.1) | 31.1 (1.5) | 45.7 (1.7) | 23.0 (1.4) |
| 50–64 | 2345 | 79.5 (1.3) | 18.7 (1.3) | 1.6 (0.3) | 62.0 (1.8) | 33.6 (1.6) | 4.3 (0.5) | 37.4 (1.4) | 51.1 (1.6) | 11.4 (0.9) | 29.1 (1.4) | 48.1 (1.8) | 22.7 (1.0) |
| ≥65 | 2072 | 77.9 (1.4) | 18.6 (1.2) | 3.4 (0.5) | 69.0 (1.1) | 26.8 (1.1) | 4.1 (0.4) | 38.9 (1.5) | 47.6 (1.2) | 13.4 (0.9) | 31.7 (1.3) | 45.7 (1.3) | 22.4 (1.2) |
| p-value | <0.001 | 0.005 | 0.005 | 0.579 | |||||||||
| Race/ethnicity | |||||||||||||
| Non-Hispanic White | 4423 | 76.7 (0.9) | 21.8 (0.9) | 1.4 (0.2) | 54.8 (1.1) | 40.6 (0.9) | 4.6 (0.4) | 33.8 (1.2) | 54.5 (1.2) | 11.7 (0.6) | 22.8 (0.8) | 53.3 (1.0) | 23.9 (0.7) |
| Non-Hispanic Black | 1736 | 81.2 (1.0) | 15.6 (0.9) | 3.0 (0.4) | 69.4 (1.4) | 27.2 (1.3) | 3.4 (0.6) | 59.1 (1.7) | 33.1 (1.4) | 7.8 (0.8) | 45.3 (1.6) | 35.5 (1.4) | 19.2 (0.9) |
| Mexican American | 1526 | 79.6 (1.3) | 16.6 (1.2) | 3.6 (0.5) | 78.2 (1.0) | 18.1 (1.0) | 3.7 (0.7) | 56.0 (1.9) | 31.6 (1.3) | 12.4 (1.1) | 53.7 (2.1) | 27.5 (1.6) | 18.7 (1.5) |
| Other Hispanic | 930 | 77.4 (1.6) | 17.8 (1.1) | 4.7 (1.0) | 79.4 (1.9) | 18.8 (2.0) | 1.8 (0.7) | 55.6 (2.7) | 31.8 (1.9) | 12.6 (1.4) | 55.9 (3.1) | 26.4 (2.0) | 17.7 (2.2) |
| Other race | 342 | 68.9 (4.5) | 27.3 (4.6) | 3.6 (1.6) | 65.4 (2.8) | 29.2 (2.9) | 5.4 (1.7) | 44.4 (4.3) | 46.4 (4) | 9.2 (1.9) | 33.2 (4.3) | 36.4 (3.4) | 30.4 (4.4) |
| p-value | <0.001 | <0.001 | <0.001 | <0.001 | |||||||||
| Family income | |||||||||||||
| <130% | 2533 | 77.6 (1.0) | 18.9 (1.0) | 3.4 (0.4) | 66.6 (1.6) | 28.5 (1.2) | 4.8 (0.7) | 60.2 (1.6) | 32.6 (1.3) | 7.1 (0.7) | 45.4 (1.8) | 32.5 (1.4) | 21.9 (1.2) |
| 131–184% | 1098 | 75.1 (1.9) | 21.5 (1.7) | 3.3 (0.6) | 63.0 (2.5) | 32.3 (2.2) | 4.5 (1.2) | 56.0 (1.9) | 36.9 (1.8) | 7.0 (1.0) | 37.6 (2.0) | 40.2 (2.9) | 22.1 (2.2) |
| 185–399% | 2425 | 75.7 (0.8) | 22.6 (0.9) | 1.6 (0.2) | 57.2 (1.6) | 38.5 (1.4) | 4.1 (0.4) | 42.0 (1.9) | 48.3 (1.8) | 9.6 (0.7) | 26.0 (1.3) | 51.2 (1.4) | 22.7 (1.2) |
| N400% | 2142 | 77.6 (1.0) | 21.1 (0.9) | 1.2 (0.3) | 55.4 (1.2) | 40.2 (1.2) | 4.2 (0.4) | 21.7 (1.1) | 61.9 (1.5) | 16.2 (1.0) | 20.7 (0.9) | 55.0 (1.5) | 24.1 (1.2) |
| p-value | <0.001 | <0.001 | <0.001 | <0.001 | |||||||||
| Education | |||||||||||||
| <High school | 2389 | 82.1 (1.1) | 14.5 (0.9) | 3.2 (0.5) | 69.4 (1.6) | 25.7 (1.6) | 4.8 (0.5) | 57.8 (1.6) | 32.7 (1.5) | 9.4 (0.9) | 48.7 (1.9) | 33.3 (1.8) | 17.9 (1.1) |
| High school | 2137 | 80.1 (1.3) | 18.2 (1.3) | 1.6 (0.2) | 54.7 (1.5) | 38.9 (1.2) | 6.3 (0.7) | 44.2 (1.3) | 47.0 (1.4) | 8.7 (0.7) | 31.6 (1.7) | 45.9 (1.8) | 22.4 (1.3) |
| Some college | 2525 | 78.9 (1.0) | 19.7 (1.1) | 1.3 (0.2) | 57.1 (1.7) | 38.3 (1.6) | 4.5 (0.6) | 37.3 (1.4) | 50.8 (1.8) | 11.7 (0.8) | 25.8 (1.3) | 49.2 (1.4) | 24.8 (1.1) |
| NCollege | 1898 | 72.7 (1.6) | 25.5 (1.5) | 1.6 (0.3) | 61.4 (1.1) | 36.5 (1.3) | 2.0 (0.3) | 27.8 (1.2) | 58.2 (1.2) | 13.9 (0.9) | 20.6 (1.2) | 54.6 (1.7) | 24.6 (1.2) |
| p-value | <0.001 | <0.001 | <0.001 | <0.001 | |||||||||