TABLE 2—

Relative Alcohol Advertising Exposure for Youths Aged 12 to 20 Years Compared With Adults Aged 21 Years and Older for Advertisements Placed at Different Youth Audience Composition Limits: United States, 2001–2011

Year	15% and Under	> 15%–20%	> 20%–25%	> 25% up to and Including Limita	Over Limita	Overall
2001	0.36	1.06	1.69	2.06	2.98	1.25
2002	0.35	1.25	1.63	2.11	2.61	1.16
2003	0.31	1.28	1.65	2.26	2.97	1.08
2004	0.35	1.17	1.56	2.14	3.15	0.98
2005	0.31	1.11	1.54	2.03	2.62	0.88
2006	0.32	1.17	1.64	2.08	2.57	0.89
2007	0.32	1.14	1.54	2.01	2.52	0.95
2008	0.37	1.17	1.71	2.22	NA	0.86
2009	0.48	1.15	1.56	2.20	NA	0.87
2010	0.39	1.26	1.75	1.96	NA	0.82
2011	0.41	1.22	1.74	2.04	NA	0.85
2001–2007, mean	0.33	1.17	1.61	2.10	2.77	1.03
2008–2011, mean	0.42	1.20	1.69	2.11	NA	0.85
All years, mean	0.36	1.18	1.64	2.10	2.77	0.96

Note. NA = not applicable—no advertisements placed in this youth composition range. The data show relative alcohol advertising exposure measured as a gross rating points ratio. This is a ratio of per capita advertising exposure calculated as exposure among those aged 12–20 years divided by exposure among those aged ≥ 21 years. A value of 1.00 indicates equal per capita exposure to both age groups; values below 1.00 indicate that youths aged 12–20 years had less exposure per capita than adults aged ≥ 21 years; values above 1.00 indicate that youths aged 12–20 years had more exposure per capita than adults aged ≥ 21 years.

Source. Nielsen (New York, NY) and GfK Mediamark Research & Intelligence LLC (New York, NY).

^aThe voluntary audience composition limit was 30% up to October 2011 and 28.4% thereafter.