TABLE 1—
Total and Targeted Impressions for Acceptance Journeys Billboard and Bus Station Ads: Milwaukee, WI, 2011–2015
| Year | Tagline | Total Impressionsa | Targeted Impressionsb |
| 2011 | “Whose life could you change with love?” | 40 502 422 | 7 217 435 |
| 2012 | “I love my ____ just as (s)he is” | 3 701 523 | 580 694 |
| 2013 | “Who my ____ loves doesn’t change my love for her/him” | 22 912 021 | 4 043 413 |
| 2014c | “My ____ shouldn’t be judged for who he loves” “Acceptance means no strings attached” | 25 918 439 | 4 460 787 |
| Total | 93 034 405 | 16 302 329 |
Source. Data and media space were provided by ClearChannel Outdoor, Milwaukee, WI.
a
All impression estimates include overrides (ads displayed beyond the paid time period). Estimates do not include impressions derived from placement on city buses.
b
Targeted impressions assess impressions among Blacks aged 18 years and older.
c
In 2014, 2 complimentary taglines were launched. Impression data refers to both taglines.