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. 2017 Jan;107(1):173–179. doi: 10.2105/AJPH.2016.303528

TABLE 2—

Descriptive Statistics for Mediating Variables in the Relationship Between Exposure to Acceptance Journeys Social Marketing Campaign and Acceptance of Gays: Milwaukee, WI; Cleveland, OH; and St. Louis, MO; 2010–2015

Mean (SD)
Mediator Range Reliability (α) Milwaukee (n = 1201) St. Louis (n = 1173) Cleveland (n = 1220) Sample Total (n = 3593)
Impact of stigma 1–5 0.87 3.07 (0.82) 3.05 (0.85) 3.04 (0.86) 3.05 (0.84)
Community norms 1–5 0.77 3.21 (0.72) 3.22 (0.72) 3.22 (0.77) 3.22 (0.74)
Attitudes 1–4 0.79 2.64 (0.92) 2.60 (0.92) 2.64 (0.90) 2.63 (0.92)
Stereotype rejection 1–4 0.88 3.22 (0.66) 3.21 (0.68) 3.26 (0.67) 3.23 (0.68)