TABLE 3—
Relationship Between Exposure to Acceptance Journeys Social Marketing Campaign and Demographic Variables of Respondents: Milwaukee, WI; Cleveland, OH; and St. Louis, MO; 2010–2015
| Full Sample (n = 3576) |
Milwaukee Sample (n = 1197) |
|||
| Variable | No. | AOR (95% CI) | No. | AOR (95% CI) |
| Constant | 1.00 | 0.06 | ||
| Age | 0.99 (0.98, 1.00) | 0.99 (0.98, 1.00) | ||
| Survey wave | 1.60 (1.49, 1.71) | 1.71 (1.54, 1.90) | ||
| Gender | ||||
| Male | 1220 | 1 (Ref) | 404 | 1 (Ref) |
| Female | 2371 | 0.86 (0.71, 1.04) | 797 | 1.16 (0.86, 1.57) |
| Race | ||||
| White | 1794 | 1 (Ref) | 606 | 1 (Ref) |
| Black | 1789 | 3.08 (2.53, 3.73) | 593 | 4.55 (3.37, 6.14) |
| Site | ||||
| Milwaukee | 1202 | 1 (Ref) | . . . | |
| St. Louis | 1173 | 0.33 (0.27, 0.42) | . . . | |
| Cleveland | 1220 | 0.35 (0.28, 0.44) | . . . | |
Note. AOR = adjusted odds ratio; CI = confidence interval. There were 5 survey waves. Age was continuous. The outcome was exposure to Acceptance Journeys campaign. For full sample, Nagelkerke R2 = 0.21; for Milwaukee sample, Nagelkerke R2 = 0.27.