Table 1.
Means, standard deviations, and test of desirability of eating motives.
| Motive | M | SD | t(116)a | p | d |
|---|---|---|---|---|---|
| Health-related motives | |||||
| Health | 6.03 | 1.22 | 17.95 | <0.001 | 1.66 |
| Natural Concerns | 5.48 | 1.44 | 11.14 | <0.001 | 1.03 |
| Weight Control | 3.53 | 1.34 | -3.81 | <0.001 | 0.35 |
| Sensory-biological motives | |||||
| Liking | 5.57 | 1.22 | 13.94 | <0.001 | 1.29 |
| Need and Hunger | 6.41 | 0.91 | 28.36 | <0.001 | 2.62 |
| Visual Appeal | 3.15 | 1.44 | -6.37 | <0.001 | 0.59 |
| Economic motives | |||||
| Habits | 3.72 | 1.37 | -2.23 | 0.028 | 0.21 |
| Convenience | 3.55 | 1.35 | -3.63 | <0.001 | 0.34 |
| Price | 3.15 | 1.38 | -6.71 | <0.001 | 0.62 |
| Emotional motives | |||||
| Pleasure | 5.26 | 1.34 | 10.20 | <0.001 | 0.94 |
| Affect Regulation | 2.30 | 1.38 | -13.34 | <0.001 | 1.23 |
| Social motives | |||||
| Sociability | 5.13 | 1.36 | 9.00 | <0.001 | 0.83 |
| Traditional Eating | 4.94 | 1.28 | 7.93 | <0.001 | 0.73 |
| Social Norms | 2.02 | 1.15 | -18.62 | <0.001 | 1.72 |
| Social Image | 1.83 | 1.05 | -22.30 | <0.001 | 2.06 |
aStatistics refer to testing the deviation of motive means from scale means (i.e., a value of 4). Responses were given on a scale from 1 ‘not at all desirable’ to 7 ‘very desirable.’