Table 2.

Means, standard deviations, and differences between the motives for the self and the peer.

	Self		Peer
Motive	M	SD	M	SD		F(1,771)a	p	${\mathrm{\eta }}_{\mathrm{p}}^{\mathrm{2}}$
Health-related motives
Health	5.11	1.19	4.39	1.09		195.98	<0.001	0.20
Natural Concerns	4.47	1.73	3.93	1.21		64.79	<0.001	0.08
Weight Control	3.28	1.53	4.28	1.16		205.89	<0.001	0.21
Sensory-biological motives
Liking	5.48	0.96	5.20	0.85		47.74	<0.001	0.06
Need and Hunger	5.27	1.14	5.24	0.98		0.22	0.636	-
Visual Appeal	3.31	1.38	4.65	1.19		520.85	<0.001	0.40
Economic motives
Habits	4.54	1.40	5.22	0.83		181.77	<0.001	0.19
Convenience	3.94	1.42	5.10	1.03		393.22	<0.001	0.34
Price	3.32	1.45	4.85	1.12		605.68	<0.001	0.44
Emotional motives
Pleasure	4.45	1.25	4.97	1.00		114.42	<0.001	0.13
Affect Regulation	2.43	1.37	4.06	1.12		794.83	<0.001	0.51
Social motives
Sociability	4.00	1.44	4.83	1.01		221.82	<0.001	0.22
Traditional Eating	3.05	1.36	4.49	1.22		707.18	<0.001	0.48
Social Norms	1.93	1.12	3.74	1.21		1108.46	<0.001	0.59
Social Image	1.90	1.01	3.78	1.28		1253.38	<0.001	0.62

^aStatistics refer to simple main effect analyses of target (self vs. peer) in the 15 × 2 ANOVA with the within-subject factors motives and target. Responses were given on a scale from 1 ‘never’ to 7 ‘always.’