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. 2017 Feb 15;11:56. doi: 10.3389/fnhum.2017.00056

Figure 1.

Figure 1

Shaping associative memory via positive and negative feedback. The problem of buying a spouse the right type of flowers becomes trivial by remembering the positive and negative associations between the spouse and each type of flower. In this example, a rose elicits a smile which causes a positive association while a tulip causes sadness, thus creating a negative association.