Table 6.

Means (Corresponding Standard Errors) for Factor-Based Scores for Message Themes to Prompt Walking

	Total	Sex		Age Group		Travel Purposed		Day of Travel
Message Themesa,b,c		Male	Female	18–44	45+	Business	Leisure	Weekday	Weekend
Exercise	3.1 (0.1)	3.0 (0.1)	3.2 (0.1)	2.9 (0.1)	2.7 (0.1)	2.9 (0.1)	3.2 (0.1)	3.1 (0.1)	3.0 (0.1)
Directional Signs	3.0 (0.1)	2.9 (0.1)	3.3 (0.1)	3.1 (0.1)	3.0 (0.1)	2.8 (0.1)	3.2 (0.1)	3.1 (0.1)	3.0 (0.1)
Health	3.0 (0.1)	2.9 (0.1)	3.1 (0.1)	2.9 (0.1)	3.0 (0.1)	2.9 (0.2)	3.0 (0.1)	3.0 (0.1)	2.9 (0.2)
Enjoyment	2.8 (0.1)	2.7 (0.1)	2.9 (0.1)	3.0 (0.1)	3.1 (0.1)	2.6 (0.1)	2.9 (0.1)	2.8 (0.1)	2.7 (0.1)
Environment	2.8 (0.1)	2.6 (0.1)	2.9 (0.1)	2.6 (0.1)	2.8 (0.1)	2.6 (0.1)	2.9 (0.1)	2.7 (0.1)	2.8 (0.1)

^aSignificant main effect for themes (F (4, 739) = 5.79, P < 0.001); significant (P < 0.005) post-hoc pairwise comparisons (exercise > environment, directional signs > enjoyment, directional signs > environment).

^bSignificant main effect for sex (F (1, 739) = 11.65, P < 0.001).

^cSignificant main effect for travel purpose (F (3, 739) = 4.81, P = 0.002); significant pairwise difference between business and leisure travelers (P < 0.005); differences between travelers reporting “both” and “other” were not tested and are not included.

^dFactor-based score means for respondents travelling for business only or leisure only are not reported.

Note: Messages (messages to prompt walking): possible range very unlikely (1) to very likely (4).