Table 1.

Categorization of responses about reasons for E-cigarette use, National Online Sample of U.S. Adults (2014).

Reason	Cessation or health	Consideration	Convenience	Cost	Curiosity	Flavor	Simulation of cigarettes
They cost less than other forms of tobacco				X
They can be used in places where smoking cigarettes isn't allowed			X
They might be less harmful to me than regular cigarettes	X
They might be less harmful to people around me than regular cigarettes		X
E-cigarettes come in flavors I like						X
E-cigarettes can help me quit smoking regular cigarettes	X
E-cigarettes can help me reduce the number of regular cigarettes	X
E-cigarettes don't smell		X
Using an e-cigarette feels like smoking a regular cigarette							X
E-cigarettes don't bother people who don't use tobacco		X
The advertising for e-cigarettes appeals to me
They help me deal with cravings to smoke	X
I have a friend or family member who suggested I use e-cigarettes to help  me quit	X
I was curious about e-cigarettes					X