Table 2.

Reasons^a for using E-cigarettes by sociodemographic characteristics among current E-cigarette users,^b National Online Sample of U.S. adults (2014).

Sociodemographic characteristic	n	Weighted point estimates [95% Confidence Interval] (N = 2442)
		Cessation/ Health	Consideration of others	Convenience	Cost	Curiosity	Flavoring	Simulation of cigarettes
Overall	2442	84.5% [82.1–86.8]	71.5% [68.8–74.1]	56.7% [53.8–59.5]	34.3% [31.6–37.0]	45.2% [42.3–48.0]	34.4% [31.6–37.2]	27.8% [25.3–30.2]
Age		P = 0.001 c	P = 0.152	P = 0.175	P = 0.058	P = 0.718	P < 0.001	P = 0.067
18–24	138	72.5% [64.1–80.8]	64.6% [55.5–73.6]	54.7% [45.5–64.0]	32.1% [23.7–40.5]	45.4% [36.3–54.6]	45.5% [36.4–54.6]	21.6% [14.5–28.8]
25–34	315	84.7% [79.9–89.6]	75.2% [69.8–80.7]	54.9% [48.6–61.2]	41.1% [34.9–47.3]	47.2% [40.8–53.5]	40.2% [34.0–46.5]	27.1% [21.6–32.6]
35–54	968	88.7% [86.4–91.0]	72.9% [69.7–76.2]	59.8% [56.3–63.3]	31.9% [28.5–35.2]	44.5% [41.0–48.1]	29.8% [26.5–33.1]	29.7% [26.4–33.0]
≥55	1021	88.8% [86.7–91.0]	70.3% [67.1–73.5]	54.5% [51.1–58.0]	31.8% [28.6–35.0]	43.1% [39.7–46.5]	22.5% [19.6–25.4]	31.7% [28.5–35.0]
Sex		P = 0.805	P = 0.407	P =0.418	P = 0.168	P = 0.199	P = 0.198	P = 0.739
Female	966	84.2% [80.7–87.7]	70.5% [66.5–74.6]	57.7% [53.4–62.0]	35.9% [31.8–39.9]	46.7% [42.4–51.0]	35.9% [31.7–40.1]	27.4% [23.7–31.1]
Male	1476	84.8% [82.0–87.6]	72.7% [69.5–75.8	55.4% [52.0–58.8]	32.2% [29.0–35.4]	43.1% [39.8–46.5]	32.4% [29.2–35.7]	28.2% [25.3–31.2]
Race/Ethnicity		P = 0.018	P = 0.275	P = 0.047	P = 0.132	P = 0.964	P = 0.371	P = 0.086
White	1987	87.1% [84.8–89.4]	72.6% [69.8–75.4]	59.3% [56.3–62.4]	36.1% [33.1–39.2]	45.0% [41.9–48.1]	35.7% [32.6–38.9]	29.8% [27.0–32.6]
Black	140	73.2% [61.8–84.5]	65.6% [54.5–76.6]	48.6% [37.3–59.9]	33.4% [22.3–44.5]	44.4% [33.3–55.6]	27.4% [17.0–37.8]	24.9% [15.6–34.2]
Hispanic	165	82.3% [73.6–91.0]	64.9% [54.7–75.0]	46.9% [36.7–57.1]	25.8% [17.4–34.1]	44.6% [34.3–54.9]	30.4% [21.1–39.8]	22.4% [14.2–30.6]
Other	150	76.6% [66.9–86.4]	75.5% [65.9–85.2]	55.7% [45.0–66.3]	31.9% [22.3–41.5]	47.8% [37.2–58.4]	34.9% [24.6–45.1]	21.7% [14.3–29.2]
Education		P = 0.040	P = 0.004	P =0.352	P = 0.453	P = 0.326	P = 0.419	P = 0.106
Less than high school	157	78.4% [69.3–87.4]	61.6% [51.6–71.6]	56.0% [45.8–66.1]	28.8% [19.9–37.7]	43.0% [32.9–53.1]	33.6% [24.2–42.9]	28.1% [19.5–36.7]
High school graduate	616	82.5% [78.3–86.8]	69.0% [64.1–73.9]	54.2% [49.0–59.4]	33.8% [28.9–38.8]	44.1% [39.0–49.3]	34.6% [29.4–39.7]	24.9% [20.6–29.1]
Some college	1154	88.3% [85.6–91.1]	75.5% [72.2–78.8]	59.6% [55.9–63.3]	36.4% [32.7–40.1]	45.6% [41.8–49.4]	35.7% [31.9–39.5]	29.1% [25.7–32.6]
College graduate or higher	512	85.1% [80.5–89.7]	78.0% [73.3–82.6]	55.5% [49.9–61.1]	35.5% [30.1–40.8]	50.6% [45.0–56.1]	30.2% [25.0–35.4]	33.3% [28.0–38.5]
Household Income		P = 0.005	P = 0.096	P = 0.027	P = 0.468	P = 0.515	P = 0.200	P = 0.871
<$20,000	471	82.2% [76.8–87.6]	67.3% [61.3–73.3]	58.4% [52.1–64.6]	36.9% [30.8–43.0]	47.9% [41.6–54.2]	34.7% [28.6–40.7]	28.4% [22.9–34.0]
$20,000–49,999	809	82.1% [77.5–86.6]	70.0% [65.3–74.7]	50.7% [45.8–55.6]	32.7% [28.3–37.1]	43.3% [38.4–48.1]	30.2% [25.9–34.6]	26.8% [22.9–30.8]
$50,000–99,999	802	90.0% [86.9–93.1]	74.8% [70.2–79.5]	59.7% [54.7–64.7]	35.4% [30.5–40.3]	44.0% [38.9–49.2]	37.6% [32.3–42.8]	28.6% [24.1–33.0]
≥$100,000	278	81.2% [74.2–88.3]	76.8% [70.0–83.6]	62.2% [54.2–70.1]	30.1% [22.7–37.6]	48.9% [40.7–57.0]	34.6% [26.5–42.8]	30.1% [22.5–37.8]
Region		P = 0.676	P = 0.504	P = 0.627	P = 0.458	P = 0.279	P = 0.002	P = 0.578
Northeast	377	84.6% [78.7–90.5]	73.1% [66.6–79.5]	57.5% [50.5–64.4]	29.6% [22.9–36.3]	51.6% [44.5–58.7]	24.6% [18.8–30.4]	31.9% [25.1–38.6]
Midwest	680	85.5% [81.1–89.9]	71.1% [66.2–76.1]	55.2% [49.8–60.6]	33.6% [28.6–38.6]	43.2% [37.9–48.5]	33.3% [28.1–38.6]	26.1% [21.7–30.6]
South	932	85.5% [82.0–89.0]	73.3% [69.2–77.4]	58.8% [54.3–63.3]	35.9% [31.5–40.3]	44.7% [40.2–49.3]	38.9% [34.3–43.5]	27.3% [23.4–31.2]
West	449	81.3% [75.1–87.4]	67.3% [60.4–74.2]	54.0% [47.0–61.0]	35.5% [29.0–42.0]	43.7% [36.8–50.5]	34.4% [27.7–41.0]	27.5% [21.8–33.2]
Children in household		P = 0.405	P = 0.458	P = 0.611	P = 0.186	P = 0.786	P = 0.096	P = 0.086
No	1736	85.3% [82.5–88.1]	70.5% [67.3–73.8]	57.2% [53.8–60.7]	35.7% [32.3–39.0]	44.8% [41.4–48.2]	32.3% [28.9–35.7]	29.3% [26.3–32.4]
Yes	698	83.2% [79.1–87.3]	72.6% [68.1–77.2]	55.7% [50.8–60.5]	31.9% [27.5–36.4]	45.6% [40.7–50.5]	37.2% [32.5–41.9]	24.9% [20.9–28.9]
Smoking status		P = 0.036	P = 0.121	P = 0.002	P = 0.918	P = 0.020	P = 0.835	P = 0.596
Nonsmoker	153	72.5% [60.5–84.4]	62.0% [49.3–74.7]	39.2% [27.3–51.0]	34.8% [23.6–46.1]	32.3% [20.9–43.7]	33.3% [22.8–43.9]	25.4% [16.3–34.5]
Current smoker	2289	85.4% [83.1–87.8]	72.2% [69.5–74.9]	58.1% [55.2–61.0]	34.2% [31.5–37.0]	46.2% [43.3–49.1]	34.5% [31.6–37.4]	28.0% [25.4–30.5]
Cigarettes per day		P = 0.155	P = 0.019	P < 0.001	P = 0.050	P = 0.145	P = 0.009	P = 0.006
0 cigarettes	153	72.5% [60.5–84.4]	62.0% [49.3–74.7]	39.2% [27.3–51.0]	34.8% [23.6–46.1]	32.3% [20.9–43.7]	33.3% [22.8–43.9]	25.4% [16.3–34.5]
1–10 cigarettes	1023	86.5% [83.2–89.9]	75.1% [71.3–79.0]	53.3% [49.0–57.7]	38.1% [33.9–42.3]	46.5% [42.2–50.9]	39.3% [34.9–43.6]	31.0% [27.1–34.9]
11–19 cigarettes	488	83.7% [77.8–89.6]	73.1% [67.1–79.1]	59.1% [52.8–65.4]	30.2% [24.2–36.2]	46.0% [39.5–52.6]	28.8% [22.6–35.0]	20.0% [15.3–24.8]
20+ cigarettes	767	85.2% [81.6–88.9]	66.6% [62.0–71.3]	65.9% [61.4–70.5]	30.4% [26.0–34.7]	45.6% [40.8–50.4]	29.7% [25.2–34.3]	28.0% [23.7–32.3]
Device type		P < 0.001	P = 0.004	P = 0.840	P < 0.001	P = 0.328	P < 0.001	P = 0.009
Disposable	558	80.0% [74.9–85.1]	65.0% [59.1–70.8]	58.0% [52.0–64.0]	19.6% [14.9–24.2]	49.1% [43.1–55.2]	20.6% [15.5–25.6]	23.3% [18.5–28.2]
Cartridges	1081	81.5% [77.5–85.6]	70.7% [66.6–74.9]	55.8% [51.4–60.2]	26.1% [22.2–30.1]	43.8% [39.5–48.2]	26.6% [22.5–30.6]	26.0% [22.5–29.6]
Tanks	796	91.0% [88.0–94.1]	77.0% [72.8–81.1]	57.0% [52.2–61.7]	54.1% [49.3–58.9]	44.0% [39.2–48.8]	53.3% [48.5–58.1]	33.0% [28.6–37.5]

^aRespondents could provide multiple reasons for use.

^bData are weighted to match demographic (age, gender, race, education) distributions of current e-cigarette users in 2013–2014 National Adult Tobacco Survey.

^cBold P-values indicate statistically significant variance in reasons estimates across demographic categories