FIGURE 3.

Alterations in brain response as a function of daily beverage consumption. (A) Changes in brain response during exposure to the assigned anticipatory logo in the vmPFC presented in axial slices and (B) parameter estimates of brain response graphically represented at baseline and follow-up. (C) Changes in brain response during the intake of the assigned sugar-sweetened beverage in the caudate presented in axial slices and (D) parameter estimates of brain response graphically represented at baseline and follow-up. The color bands in panels A and C reflect the t value of the BOLD response. dACC, dorsal anterior cingulate cortex; vmPFC, ventromedial prefontal cortex.